In a bid to attract a younger audience, Gala Bingo has joined forces with Paisley Billings from the “Tattoo Fixers” TV show. Viewers have already warmed to bubby Paisley in her role as the receptionist, adviser, and agony aunt for people who are unhappy with their tattoos and wish one of the team to help turn them into things of beauty. The Daily Christmas Cracker runs at Gala Bingo between the 23rd November and 25th December 2020. It is available to new and existing real money customers. You'll then be taken to a page featuring Gloria (as played by Paisley Billings) who is holding a huge cracker. Simply press the space bar and the cracker breaks open to reveal your prize.

U.K.’s favourite online bingo site Gala Bingo has launched a new ad campaign, titled “Bingo Like a Boss” and targeted at a younger audience, which is invited to experience the online game. For the purpose, the company has enlisted Tattoo Fixers TV presenter Paisley Billings to feature in four different spots as Gloria, a “sassy woman who slays life whilst casually playing bingo”.

In one of the ads, dubbed “Toe Jame,” she’s playing Gala Bingo on her smartphone and an electric guitar using her feet at the same time. The spots encourage viewers to “bingo like a boss”.

The campaign, created by ad agency Antidote and directed by LA-based comedy director duo Fatal Farm, marks Gala Bingo’s rebrand, which includes “an updated logo and tone of voice, a cleaner, refreshed look and colour palette, and a new approach to digital.” Gala Bingo also continues its sponsorship of ITV’s The Chase and Channel 5’s iconic Aussie soaps, Neighbours and Home and Away, as part of the campaign.

Paisley Billings Gala Bingo

“We want to show a younger audience how fun and exhilarating the game can be, showing there is something for everyone. We’re really excited to unleash Gloria on the nation and bring the sass to bingo!” Karina Adrian, Head of Brand Marketing at Gala Bingo, said in a press statement.